Saudi Vision 2030 places "Living Healthy, Being Healthy" at the heart of building a vibrant society, with a clear commitment to encourage widespread and regular participation in sports and physical activity.
The Ministry of Sport (MoS) is leading this transformation through the National Sports Strategy, digital transformation of sports services, club privatization, and investments in community and elite sports.
FitKid+ Overview
FitKid+ is proposed as a dedicated MoS flagship for children and early teens that:
Daily Movement
Builds consistent habit of daily movement and sport for ages 9–15
Integrated Ecosystem
Uses schools, parks, malls, and clubs as youth-friendly sports spaces
Data-Driven Insights
Wearables, AI coaching, and dashboards with real-time youth activity data
Family Participation
Strengthens family involvement, mental wellbeing, and national identity
Vision 2030 & Quality of Life
Vision 2030 calls for promoting physical, psychological, and social wellbeing, with explicit commitment to regular sports participation for all age groups.
FitKid+ contributes by:
- Driving regular physical activity among children
- Embedding sports into school timetables and family routines
- Providing measurable indicators of youth health
Ministry of Sport Strategy
MoS is tasked with increasing public participation, empowering women and youth, expanding venues, building academies, and accelerating digital transformation.
MoS Priority Alignment
| MoS Priority | FitKid+ Contribution |
|---|---|
| Raise sports participation | Daily movement targets and gamified challenges for 9–15 year olds via schools and communities |
| Vibrant sports venues | Regular FitKid+ events in parks, malls, clubs, transforming them into youth wellness hubs |
| Talent pipeline & academies | Early identification of active children and channeling them into MoS and federation academies |
| Digital transformation | Wearables and dashboards providing real-time youth activity and engagement data |
| Inclusivity & women | Equal access for girls and boys, autism-friendly design, family-based models |
| Economic diversification | Sponsorship-ready platform connecting brands with measurable youth reach |
Target Audience
9-15
Age Range
50/50
Boys & Girls
100%
Inclusive
Core Pillars
School-Based Activation
Weekly challenges, PE integration, health literacy curriculum
Family Engagement
Parent dashboards, family leaderboards, weekend challenges
Community Events
Park activations, mall zones, seasonal festivals
Digital Platform
Wearables, AI coaching, gamification, progress tracking
Technology Integration
Wearables
Activity trackers for all participants measuring steps, heart rate, and active minutes
AI Coaching
Personalized recommendations, habit formation, adaptive challenges
Analytics
Real-time dashboards for MoS with participation metrics and health indicators
Phased Rollout Strategy
Phase 1: Pilot (Months 1-6)
Cities: Riyadh, Jeddah, Dammam
Scope: 30 schools, 15,000 students, 3 community hubs
Deliverables: Platform launch, wearable distribution, baseline metrics
Phase 2: Expansion (Months 7-12)
Cities: +5 major cities (Mecca, Medina, Buraidah, Tabuk, Abha)
Scope: 100 schools, 50,000 students, 12 community hubs
Deliverables: Family program launch, corporate partnerships, impact report
Phase 3: National Scale (Year 2+)
Coverage: All 13 regions
Scope: 500+ schools, 250,000+ students, 50+ community hubs
Deliverables: Full national coverage, academy integration, sustainability plan
Partnership Ecosystem
Government Partners
- Ministry of Education (school integration)
- Ministry of Health (health metrics & guidelines)
- Quality of Life Program (Vision 2030 alignment)
- Saudi Sports for All Federation (community programs)
Private Sector Partners
- Technology providers (wearables, platforms)
- Sports brands (equipment, sponsorship)
- Healthcare providers (screenings, expertise)
- Retail partners (mall activations)
Success Metrics
Participation
Target: 250,000 active participants by Year 2
Measure: Weekly active users, retention rates
Activity Levels
Target: 60min/day active time for 70% of participants
Measure: Daily steps, active minutes, heart rate zones
Health Impact
Target: 15% reduction in childhood obesity markers
Measure: BMI trends, fitness assessments, health surveys
Family Engagement
Target: 40% family participation rate
Measure: Parent app usage, family challenges completed
Digital Engagement
Target: 85% monthly active rate
Measure: App usage, wearable sync, challenge completion
ROI & Sustainability
Target: 50% cost recovery through partnerships by Year 3
Measure: Sponsorship revenue, operational efficiency
Ready to Launch
FitKid+ is designed to be a flagship MoS initiative that drives measurable impact on youth wellness, national health targets, and Vision 2030 objectives.
Immediate Actions:
1. Pilot Approval
Secure MoS approval for 6-month pilot in 3 cities
2. Partnership Formation
Establish agreements with Education, Health, and private sector
3. Platform Development
Begin technical build and wearable procurement
4. Timeline Kickoff
Q1 2026 pilot launch with 30 schools and 15,000 students